Provider Profile
CPaaS·Directory
CL

Clickatell

Mobile Messaging

SMS-first messaging platform with chat-commerce focus.

Starting price* $0.045/SMS

Overview

Clickatell is one of the original SMS gateway providers, operating since the early 2000s. The company has positioned itself in recent years around chat commerce — enabling transactional and conversational experiences over SMS, WhatsApp, and other messaging channels. Unlike full CPaaS, Clickatell's center of gravity is messaging, not voice.

Where Clickatell is strong

  • Long-established global SMS infrastructure
  • Strong WhatsApp Business presence and chat-commerce orchestration
  • Customer engagement product (Clickatell Chat Commerce) extends APIs into a business UI

Where to be careful

  • Per-message pricing on the higher end of the market
  • No native voice or video surface
  • Developer experience oriented toward enterprises and integrators rather than self-serve devs

Best fit

Brands building chat-commerce experiences over SMS or WhatsApp where conversational UX matters more than per-message unit cost.

Frequently asked

Is Clickatell a CPaaS?

Clickatell is more accurately described as a chat-commerce and messaging platform than a full CPaaS. It overlaps the category but does not compete on voice or video.

Editor's Note · pricing The $0.045/SMS figure above is the lowest published rate at time of writing. Effective price varies by destination, volume, carrier surcharges, and contractual terms. Always confirm directly with Clickatell before relying on these numbers for procurement decisions.

*Starting prices are sourced from each provider's public pricing pages. Some figures may be out of date — we re-verify quoted prices on a rolling 90-day basis. Final pricing should be confirmed directly with the vendor.